7 # THE DETAILS OF THE SCENOGRAPHIC TOWN THAT IS ONE OF THE WORLD’S MOST LUCRATIVE BUSINESSES: HOBBITON

HWe visited the scenographic town that transformed an old sheep pasture into one of the best known and most valuable landscapes in the world: the Hobbiton Movie Set! We wanted to understand how a small rural and bucolic space has been transformed into a multi-million dollar business that generates hundreds of jobs, regional development, and delights thousands of visitors from all over the world.

Category

Insights, World Experiences

Tags
Business, Cases, Experiences, Innovation, Lodging Options, New Zealand, Public Policies